How To Lead Business Innovation For Sustainability



Featured in LinkedIn Pulse Big Ideas & Innovation. Innovation is more than a new gizmo or a slick website.

BY FAISAL HOQUE | September 17, 2014

In business, innovation often results when ideas are applied by an organization in order to further satisfy the needs and expectations of a target market. The topic of ‘business innovation’ is vast and can differ significantly from person to person. According to a IESE Business School paper:

“Business model innovation, which involves designing a modified or new activities system, relies on recombining the existing resources of a firm and its partners, and does not require significant investments in new technology R&D.”

In this context, business innovation:

  • Focuses on the how of doing business, as opposed to what, when, and where
  • Emphasizes value creation, as opposed to value capture
  • Recognizes that partners can enable essential activities, as opposed to helping with non-essential tasks

Leading business innovation requires: leading with emotional intelligence, cultivating cross-collaborative organizations, and applying ‘accessible’ technology.

Read the full article @LinkedIn.

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