Tag: Brand

Is Customer Loyalty Dead?

The world has evolved dramatically over the past several years. So have the dynamics of customer loyalty.

Why You Should Build a Prosocial Emotional Brand Identity

Whether deliberately designed or not, every organization has an identity, both tangibly — that is, in the design and feel of the products and services it brings into the world — and intangibly — in the way people relate emotionally to the organization.

Why Entrepreneurs Fail To Thrive

To be an entrepreneur, you have to be willing to jump into the deep end. And that takes courage. But courage is just the beginning. At a fundamental level, most entrepreneurs need to repeatedly overcome adversity and pursue opportunities with very limited resources.

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