While it’s nearly impossible to predict disruptions, those who keep a careful watch often can pick up on early signs. Companies that noticed the first movements of consumers toward online shopping or ride-hailing services were better positioned to navigate those disruptions than companies that weren’t paying as close attention. “The market is a great indicator,” says Faisal Hoque, founder and CEO of technology firm Shadoka and author of Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability. “If a customer is asking for something different or reacting in a new way, that can be a first indicator of a shift.”
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